Vollrath Co. has appointed Fred Fritchen as director of national accounts, assigning him responsibility for the manufacturer’s national account strategy. In the role, Fritchen will lead the strategic sales team and oversee an approach centered on strengthening key customer relationships, identifying opportunities for growth and aligning strategic sales efforts with customer needs.
Fritchen brings extensive experience in the foodservice industry to the position. His background also includes building customer partnerships, leading strategic growth initiatives and helping organizations create value for major national account customers and channel partners.
Larry Deutsch, senior director of sales, said in the release that Fritchen combines foodservice experience, strategic account leadership and a proven ability to build lasting customer relationships. Deutsch said that experience and leadership would be valuable as Vollrath continues strengthening strategic customer partnerships and identifying growth opportunities.
The appointment gives Vollrath a dedicated leader for national account strategy at a time when the company says it is focused on key customer relationships and growth. Fritchen’s responsibilities include coordinating strategic sales work with the needs of the company’s customers and channel partners. The director of national accounts role is focused on the company’s key customer relationships and channel partner work.
Vollrath also recently added Andrew Cronau, who participated in FER’s How To Spec Live in September, according to the release.