The Little Sock Company, a Hertfordshire-based children's brand, is running a Christmas campaign called No More Cold Toes, pledging to donate a pair of socks to a baby or child in need for every order placed.
The company was founded in 2018 by Katie Saunders, a mother of three. It set an initial target of donating 6,000 pairs by Christmas, a figure that has already been surpassed, prompting the business to raise the goal to 10,000 pairs.
To distribute the donations to families around the country, the brand has partnered with three organisations: Little Village, Baby Bank Alliance and Baby Basics UK. According to the company, all three support families experiencing hardship and help direct donations to babies and children who need them most.
Saunders built the business without outside investment and says she wants to use its success to make a positive difference. With Christmas approaching, the company hopes the campaign will encourage customers to help bring extra warmth to children in need this winter.