Stone Marketing Adds Japanese Pen Brand Anterique to Its Portfolio

The Tokyo-founded pen brand joins a Japanese stationery line-up that also spans Tombow, Midori and Traveler's Company.

Stone Marketing has added the Japanese stationery brand Anterique to its portfolio, extending its line-up with a range of slim, vintage-inspired pens.

Anterique was founded in Tokyo in 2019 and combines mid-century design influences with Japanese manufacturing. The brand's pens favour a slim, retro-leaning silhouette, with muted colours, clean lines and subtle detailing. Each pen uses an oil-blended ink that is designed to deliver a smooth writing experience.

Brand and product

The name Anterique blends the words "antique" and "technique". According to Stone Marketing, that pairing sums up the product: a classic, slim pen offered across a broad and varied range of colours.

Company comment

Hayley Ripley, head of marketing at Stone Marketing, said the business was excited to have Anterique join the family. She said the brand fits comfortably alongside its other Japanese stationery lines, and that appetite for Japanese stationery keeps growing.

Wider portfolio

The addition strengthens Stone Marketing's Japanese stationery offering, which already spans a number of makers, including, among others:

  • Greeting Life Inc
  • Iwako
  • MD Product
  • Midori
  • mt masking tape
  • New Retro
  • Tombow
  • Traveler's Company
  • Yup

The announcement did not set out commercial or financial terms, the scope of distribution or a launch timeline for the Anterique range, and no pricing or availability details were given.

DS

Diego Salazar

Diego Salazar is an editorial analyst covering laser, inkjet and multifunction printers, thermal label printers, and their toner, ink, drum and label-media consumables for institutional buyers. His articles compare measured print rates under stated job mixes, declared cartridge page yields, compatibility requirements, and cost per printed page, while flagging where ISO/IEC 24734 test setup limits apply. He supports IT, facilities and distribution buyers comparing equipment, consumable replenishment and total landed cost, without offering driver troubleshooting or hands-on repair instructions.