John Jones steps down as Bira president after two-year term

Karen Forret, managing director and owner of Wilkies, succeeds him at the UK independent retail association.

John Jones, managing partner of Hereford-based Philip Morris & Son, has stepped down as president of the British Independent Retailers Association (Bira) after completing a two-year term. Karen Forret, managing director and owner of Scottish independent multiple retailer Wilkies, succeeded him at Bira's annual general meeting.

Bira works with more than 6,000 independent retailers across the UK. Jones described serving as president as a huge honour. He said the past two years had been challenging for independent retailers and stressed Bira's role in helping them achieve collectively what they cannot do individually.

He identified the launch of the Bira Forum as his proudest achievement. The Forum gives members a space to discuss issues, share challenges and access advice. Bira chief executive Andrew Goodacre thanked Jones for his contribution, praised his leadership during a difficult period for independent retail and described the Forum as a lasting part of his legacy. Jones will remain involved with Bira.

Jones said he remained optimistic about the future of the high street, arguing that people value the sense of place and community it provides, as well as the knowledge and service independent retailers offer. He called for genuine business rates reform and an overhaul of planning rules to help the high street thrive.

He also emphasised the importance of adaptation, noting that Philip Morris & Son is 180 years old but bears little resemblance to its original form. He described evolution as key to surviving and thriving.

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Marisol Lindqvist

Marisol Lindqvist covers gift sourcing and seasonal operations for home décor gifts, mixed gift sets, promotional gifts, collectibles, and wholesale assortments. Her analysis compares sample approval, lot quality, supplier capacity, minimum order quantities, packaging damage, delivery calendars, and total landed cost, and she selects ISTA 3A only when the parcel distribution and package conditions fit the fragile gift pack. She helps retail gift buyers, wholesale and distributor buyers, and sourcing teams set order cutoffs, replenishment plans, defect allowances, and shipping windows.