Hankook Tire & Technology (Hankook Tire) will serve as official tire partner and exclusive racing tire supplier across major series operated by Racing America, a U.S.-based motorsports company, under a five-year partnership running from 2027 through 2031. The company said the agreement was signed at its Tennessee plant in the United States.
Under the arrangement, Hankook will exclusively supply racing tires to the major series that Racing America operates and collaborate in several areas, including technical and engineering support, trackside services and joint marketing initiatives. The agreement therefore covers both a fixed tire supply role and hands-on support at events.
The partnership term begins in 2027, so the tire supply and support outlined in the agreement take effect from that season and run through 2031.
Trans Am and International GT join the program
With the new agreement, Hankook will begin supporting Trans Am, described as a leading U.S. road racing series, and International GT, a premium sports car racing series. It will also renew its partnerships with the series on Racing America's Formula ladder, which Hankook has supported since 2019.
The properties serve distinct parts of the North American racing scene. Trans Am was established in 1966 and has nearly six decades of competition featuring muscle cars, while International GT showcases premium sports cars. Racing America's Formula ladder is focused on developing the next generation of formula drivers, giving Hankook a presence across established and developmental categories.
Brand positioning and fan engagement
Through the partnership, Hankook plans to showcase the racing tire technology of its global brand, Hankook, across the North American motorsports scene and to further strengthen its position as a premium brand. The company intends to expand engagement with local fans through the exclusive racing tire supply, technical and trackside support, and a range of marketing activities that include event branding, digital and broadcast exposure, and social media.
The marketing elements connect the supplier's technical role with audience-facing activities, pairing tire development visibility with event and broadcast presence across the series covered by the partnership.
An established global racing portfolio
Hankook Tire supplies racing tires and supports racing teams at more than 70 motorsports events worldwide. That portfolio includes the FIA World Rally Championship, one of the world's premier motorsport competitions, organized by the Fédération Internationale de l'Automobile (FIA). In North America, Hankook is also expanding its premium brand presence through partnerships with major events, including the off-road racing event King of the Hammers.