Dreame Technology has released the Pocket Cake High-Speed Hair Dryer, positioning the foldable model as a compact tool for everyday styling and travel. The launch follows the company’s earlier Pocket hair dryer and combines high airflow, automatic heat control and a space-saving body.
At the centre of the product is a brushless motor rated at 110,000rpm. Dreame says the motor can produce airflow of up to 70 metres per second, a specification intended to shorten drying times despite the dryer’s small format. The Pocket Cake also uses an NTC temperature-control system that checks temperature 500 times per second and adjusts heat output to hold a steadier drying temperature while limiting excessive heat exposure.
The dryer is designed to release 350 million negative ions per cubic centimetre. According to Dreame, this feature is intended to reduce static and flyaways and to help hair look smoother after styling. The announcement did not include specific drying-time comparisons or test data.
For portability, the Pocket Cake has a 180-degree folding mechanism that allows it to collapse into a phone-sized shape. It weighs less than 450 grams and supports 220–240V, which Dreame says makes it suitable for packing in luggage, handbags or bathroom drawers. The product comes with a styling nozzle and storage bag.
Australian availability and pricing
The dryer is available now online through Harvey Norman, JB Hi-Fi and Dreame’s website. Harvey Norman and JB Hi-Fi will also carry it in stores from mid-November. The recommended retail price is $299.
Colour range and market positioning
Dreame is offering Pocket Cake in four finishes inspired by macaron colours: Lemon Parfait, a bright yellow; Peach Mochi, a soft peach-pink; Grape Mousse, a soft lavender; and Tiramisu, a warm brown. The colour range is aimed at the beauty and personal-care market, where appearance and portability sit alongside drying performance.
Patrick Wang, business director for Dreame Technology Australia and New Zealand, said Australians are increasingly looking for products that fit busy lifestyles without sacrificing performance. He described the Pocket Cake as offering professional-level drying performance in a compact design for everyday styling, travel and on-the-go use, and said the launch reinforced Dreame’s presence in beauty and personal care.
The launch puts Dreame into a familiar product category with a travel-oriented proposition: a high-speed motor and heat control in a body that folds for storage. For Australian shoppers, the key details will be the $299 price, the mid-November in-store timing and the availability of four colour options through major electronics and appliance retailers.