Commercial Equipment & Machinery

Diversified Foodservice Supply Names Chris Cassidy COO

The former ConData chief executive takes on oversight of distribution, customer service and shared corporate functions at the foodservice equipment supplier.

TA
Tamar Avetisyan
Commercial Press & Color Workflow Analyst
October 22, 2026
5 min read
4 views
Conceptual illustration of a distribution warehouse linked to a connected operational flow, reflecting the supply chain and service responsibilities of a newly appointed chief operating officer.
A stylized warehouse aisle with pallets and conveyor lines, where an abstract figure reviews a chain of connected operational nodes.

Diversified Foodservice Supply has hired Chris Cassidy as its chief operating officer, the company said in a release.

Cassidy brings more than 25 years of executive leadership experience spanning global supply chain management, logistics technology and operations. He most recently served as president and chief executive officer of ConData, a global freight audit and analytics firm. Before that, he was CEO of Mojix, a supply chain software company, where he led the business through its merger with Seagull Software. His career also includes time at GSK, UPS and Trax Technologies.

Scope of the role

As COO, Cassidy will oversee distribution, customer service, the project management office, human resources and marketing operations. The company said his focus will be on driving accountability, strengthening operational execution and aligning operating capabilities with commercial priorities to better serve customers and support continued growth.

Leadership view

Lev Peker, CEO of Diversified Foodservice Supply, said Cassidy brings extensive operational expertise, technology experience and a proven record of leading and growing organizations. Peker said Cassidy's background in global logistics and supply chain management will be instrumental as the company strengthens distribution capabilities, improves service for customers and positions itself for long-term growth.

Company background

Diversified Foodservice Supply's brand portfolio includes AllPoints, TundraFMP, KNG, HoodFilters.com, Gaskets Unlimited and Espresso Parts.

TA

Tamar Avetisyan

Tamar Avetisyan covers commercial and digital printers, including production inkjet, digital and offset press systems used by professional print shops. She compares ICC color management workflow, measured color difference, effective print speed, substrate handling and changeover time under stated press, stock and run conditions, drawing on ISO 12647-1 process parameters and ISO 13655 measurement practice. Her reporting helps print shop owners, production directors and capital equipment buyers request comparable test evidence, plan job mix fit and press acceptance without treating supplier specifications as proven shop performance.

📑 In This Article