DMF, a supplier of modular lighting for the technology integration channel, has named Marcus Lovely as Senior Sales Manager for the NY Metro region. In the role, Lovely is responsible for driving sales growth across the New York City metropolitan area and the wider Northeast market.
DMF said Lovely will work with integrators, lighting designers, architects and builders in the region, and will support dealers on luxury residential projects from specification through commissioning. The company also positioned him as an advocate for its modular platform, citing precise color rendering, smooth flicker-free dimming and the ability to adapt as a client's design vision changes.
Background in luxury integration
Lovely joins DMF after more than 12 years at Unlimited Integration, a Houston-headquartered luxury technology firm with operations in multiple cities, where he most recently served as Vice President of Sales. He led sales strategy in ultra-high-end residential markets and oversaw design-driven integration work covering architectural lighting, lighting control, pro audio and infrastructure design, from concept through execution. He earlier served as the company's Chief Technology Officer.
According to DMF, Unlimited Integration held elite dealer status with leading high-end lighting and control manufacturers every year from 2018 under Lovely's leadership, and the firm was featured in national marketing and internal training content for its work in client experience and system design. Lovely is also co-founder, with his wife, of DUO Coffee & Pilates, a Houston wellness and hospitality brand launched in 2021 whose studio concept combines high-end audio, lighting and experience design.
Company comments
"Marcus brings a rare combination of deep technical expertise and long-standing relationships across the luxury integration channel," said Bryan Biga, Vice President of Residential Sales at DMF. He added that Lovely's record with leading lighting and control brands, and his reputation in the New York and Northeast market, should translate into momentum for DMF dealer partners.
Lovely said he was joining DMF at a pivotal time for the brand, pointing to its design-forward approach and its reputation for quality and dealer support as close to how he has approached partnerships with integrators and designers. He said he looked forward to bringing that approach to the New York metro market.